Use a tool like XML Sitemaps Generator to create an XML sitemap for your website. Read our on-page SEO guide to learn how to optimize the on-page SEO elements of important pages on your site. Search engines like Google aim to present the most relevant information to users. Begin by adjusting the drop-down “Volume” filter to above 1,000. This is the threshold generally recommended for sufficient search traffic.
Not only does SEO get you more traffic and conversions, but it also helps to build trust and confidence with your customers. The strategies you implement for SEO ensure you offer high-quality content, a user-friendly experience, and links with high authority. SEO or search engine optimization has to do with you making adjustments to your website and online content to better rank in search engines. Since user engagement metrics are clearly used to adjust the SERPs for quality, and rank position changes as a byproduct, it’s safe to say that SEOs should optimize for engagement. Engagement doesn’t change the objective quality of your web page, but rather your value to searchers relative to other results for that query. That’s why, after no changes to your page or its backlinks, it could decline in rankings if searchers’ behaviors indicates they like other pages better.
What Google has said
Start learning the SEO tutorial now and get introduced to the world of SEO with a beginner’s guide to SEO and its ecosystem. It will help you understand the need to build a robust strategy, be it any level – enterprise, small-medium business, agency, or individual. According to statistics, most businesses benefit from local searches. This is one reason why “…near me” is one of the most used phrases in search engines.
Domain authority
We can give you a free proposal on how you can rank better and drive quality leads and sales for your business. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. Combine traditional and digital marketing with AI, intent data intelligence, and geotargeting to enhance B2B buyer engagement.
- Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts.
- When potential customers search for products or services related to your business, SEO helps your website appear as high as possible in the search results.
- If your post is a good fit, you’ll find that many of the people that you email will be happy to share it with their audience.
- To understand the basics of SEO, it helps to understand how search engines work.
- Create profiles of your ideal customers – their age, interests, problems, and what kind of content they like.
The best infographics include data on a certain topic or simple and applicable ways to solve a problem. Consider titles like “10 ways to keep your lawn green” or “Data that proves the power of Facebook Ads.” Images are one of the most effective types of content. Since they are visual and don’t take long to absorb, they are also highly engaging.
Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. If page A links to page B, we say that page B has a backlink from page A. To make sure your title and description have the right length, you can use our free tool called SERP Simulator. You can either do it manually and try to find the best ratio between quality and file size or automate the whole process with a plugin (e.g. Imagify, ShortPixel, Tiny PNG). Using the right image file format can help you get a better image quality and reduce the file size.
During an initial audit, Cadence found that their URL taxonomy was disorganized, affecting their SEO performance. By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages. Ensuring your site is BHS Links properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site.
Choosing the right SEO tools can simplify optimization, help you track progress, and improve results. Apply SEO best practices to make your site easier to find, navigate, and rank higher in search results. These steps will strengthen your SEO foundation, whether you’re starting fresh or improving existing efforts. You can demonstrate the value of your content in a few different ways. Typically, you target featured snippets by answering the question with a dedicated H2 heading followed by a brief, to-the-point answer. In other words, featured snippets are short and sweet paragraphs of one to two sentences that give people exactly the information they’re looking for.
This might mean sharing your content on social media, running a focused PR campaign, or performing outreach to specific bloggers or journalists. Once you understand your searcher’s intent, you will be able to create content that meets the needs of search users and is optimized for search engines to discover and index it. Understand what your company’s stakeholders want from search engine optimization and use those as a baseline for creating specific, measurable, achievable, realistic, and timely goals.
