The 29 Best Free SEO Tools for 2025

SE Ranking also provides BHS Links an AI Writer that works similarly to Surfer AI, generating complete articles with just a keyword input. The system creates optimized headings, incorporates important keywords, and develops key talking points automatically. You can edit the draft yourself or get AI help with refining it. Built-in quality checks for grammar, plagiarism, and readability ensure polished content, while the Content Score feature shows how your piece measures up against competitors. I’ve used Ahrefs for years for keyword research, rank tracking, competitor analysis, and several other essential SEO tasks.

seo tools

All-in-one platforms tend to cover everything from KW research and competitor analysis to site audits and backlink management. Examples of these workhorses include Ahrefs, Semrush and Moz Pro. Many of the best SEO software offer tools to help you improve your site in the long term with ongoing optimizations, site audits and reports.

Jasper speaks over 30 languages, so you can create content for pretty much any market. Examine and analyze important search, social and page metrics of any site you visit right in your Chrome browser. Learn how to connect search, AI, and PPC into one unstoppable strategy.

  • It excels in backlink analysis and keyword research, making it a favorite among SEO professionals.
  • Keyword Tool is essential for any content creator on YouTube.
  • Accuranker are kings when it comes to large and complex keyword tracking needs.
  • This targeted approach can significantly improve the chances of ranking high on search engine results pages (SERPs).
  • Bing Webmaster is another excellent free tool that offers features similar to Google Search Console.
  • Each of these tools provides different features, so it’s worth exploring them to find the one that best suits your needs.

Best SEO Tools for Auditing, Optimizing, & Tracking

It’s built for marketers, entrepreneurs, and website owners who want actionable SEO insights without needing to be experts. Pricing starts at $99/month, with no free plan, though there is a 7-day money-back guarantee. Some advanced features, including the AI writing assistant, are available only in higher tiers or as add-ons. BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations. You get visibility into how each location is performing in local search and what can be improved.

seo tools

WordStream’s Free Keyword Tool provides recommended target words and phrases to incorporate into your SEO strategy. Enter a keyword or your website URL to receive a list of recommendations and keyword difficulty rankings. It’s a great tool for coming up with short- and long-tail keywords to target, filtered by industry and location. Search engines offer a window into our collective wants, questions, concerns, and curiosities.

Get started with Moz Pro!

seo tools

The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users. It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization.

seo tools

This tool helps you determine whether the redirect you have created is search engine friendly. This tool will give you a summary of your competitors backlinks. This tool helps you determine the link text used by your backlinks to link to your website. Get started immediately with our free tools—no login, no registration required.