It helps you improve your website’s on-page SEO by extracting data such as links and pages to provide you a list of common SEO issues. If you’re ready to perform an SEO audit of your website or competitors, this post is for you where you’ll discover some of the best SEO audit tools. Conducting a website audit will allow you to compare your website to your competitors.
You can use Site Crawl from WooRank to check your website content and SEO related SEO Anomaly issues for free. It also shows you the SEO impact for each of those issues so you can fix the high SEO impact issues first. From site structure to crawling to site content, it analyses your site for detailed SEO related issues.
- Whether you’re a seasoned SEO expert or just starting out, incorporating a top-rated technical SEO audit tool into your arsenal is a smart move that can pay off in spades.
- This indicates that searchers are in buying mode, not learning mode.
- Semrush’s On Page SEO Checker can audit your on-page elements at scale.
- Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly.
- Anchor text should include relevant keywords or describe the linked page.
- Off-page SEO, primarily your backlink profile, is the next critical area.
Why’s SEOptimer better than other tools?
A Local SEO audit will analyze your website’s organic visibility as it pertains to a specific region. A Local SEO audit will focus on things like your Google Business profile, placement on Google Maps, and external links and citations. If your website can be accessed with or without the « www » prefix in the URL, it’s crucial to make a choice and stick with it.
Bing Webmaster Tools
If you can’t use a plugin, you can create an XML sitemap online. While backlinks are only rarely included in a technical SEO audit, a lack of relevant backlinks is often the number one reason good, relevant content struggles to rank. While this doesn’t represent a complete link audit, we recommend a few quick link checks to make sure you aren’t leaving rankings behind. Content isn’t often considered « technical » SEO, but many technical issues with the content itself can impact indexing and rankings. Beyond the quality of the content itself, these technical issues need to be checked and addressed. With that in mind, your first step should be to ensure that your business has an active Bing Places profile.
To pull all this together, I decided to run a website audit on one of my favorite bloggers, Christina Galbato. Identify areas of your navigation that are entirely Flash or JavaScript. Search engines have challenges with reading and accessing these, which could prevent your site from getting indexed. Here’s what I’d be looking for in the technical assessment stage of your website audit. This is where optimized calls-to-action (CTAs), marketing offers, and landing pages play a major role in the performance of your website. As part of determining the overall efficiency of your website, your audit should check to make sure your site is designed with your visitors in mind.
SEO tools like Ahrefs, Semrush, Lumar (formerly Deepcrawl), Screaming Frog, and Moz Pro use crawlers to scan your website and check its general health and performance. A website audit is a thorough inspection to identify issues affecting your site performance, crawlability, and user experience, like broken links or confusing site navigation. It also detects problems behind the scenes, like inefficient caching that negatively affects page load times or missing canonical tags that impact your SEO. Our search engine optimization services are comprehensive, looking at all aspects of your webpages such as keyword usage, loading times and friendliness on mobile devices. Additionally our team will analyze coding errors, crawlability and accessibility along with analytics reporting to ensure you have the most up-to-date website possible.
Ultimately, every last element of search engine optimization is designed to give users the best possible experience on your website. The next stage of your SEO auditing process is to use one of the many free SEO auditing tools for website analysis to look at critical on-page factors. You can also download a free on-page SEO checklist here that covers the items below more in-depth. With a significant number of users visiting websites on mobile devices, evaluating the mobile responsiveness will ensure you’re giving those users the best possible experience. A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error.
The Google Search Quality Rater Tool takes all of Google’s complex guidelines and puts them into customised, actionable steps you can follow to improve your content and rankings. The improvement checklist is your road map to fix your piece of content step by step. Demonstrating strong E-E-A-T is essential for ranking any piece of content in Google’s organic search results. Contrary to popular belief, duplicate content doesn’t result in a Google penalty, though it does force search crawlers to make a decision about which page should be indexed and ranked.
The dashboard offers instant access to reports, monitors, and analysis tools. Run a website crawler to get a technical SEO audit whether you are launching a site, moving your website, or looking for ways to improve search performance. It contributes to your site’s ranking and sends a signal to the user that they can trust your site. If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. Now you have to use it in your content if you aren’t already.
