Overall, this tool very helpful and recommend it to anyone who wants to improve their website ranking and get more traffic from organic search results. Begin by examining your competitors’ backlink profiles using a backlink checker tool. Look for patterns in their backlinks, such as specific websites or types of content that frequently link back to them. A key strategy is to analyze your competitors’ keyword profiles.
Low engagement rates can hurt your results, as users might stop visiting your site. You can use the Performance Report in Search Console to see which pages and queries drive the most clicks and impressions. This will also highlight low CTR pages — ranking well but failing to attract searchers. Then, check the Page Indexing Report for crawl errors, warnings, or blocked pages and review the Core Web Vitals Report to find pages failing on speed or usability metrics. Remember that you don’t have to fix everything, but prioritize the most important issues you feel will have the most impact. Identify, prioritize, and fix 170+ technical and on-page SEO issues.
How to Complete a Technical SEO Audit in 8 Steps
« SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve. » The more profitable your project is, the more expensive each error costs. Google Search Console and Google Analytics collects valuable data about your website. You can upgrade or downgrade your plan at any time (including during the trial) within the ‘My Account’ area of your account.
Analyze your competitors strategy
These AI-generated summaries now appear at the top of many search results, making it even more important to optimize your content to be included as a source. Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner. The list will likely reveal some hidden keyword opportunities you may not have considered. Authority score has the strongest correlation with ranking ability. So pay special attention to this metric when comparing your site with competitors.
As you know, Google has fully switched to mobile-first indexing. So, mobile-friendliness bears paramount importance for organic rankings. For a quicker check, you can also use the PageSpeed Insights tool. Simply enter the URL you want to analyze into BHS Links the search bar, and the tool will generate a report with insights. The benefit of using WebSite Auditor to audit Core Web Vitals is that you perform a bulk check for all the pages at a time.
- So pay special attention to this metric when comparing your site with competitors.
- Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP.
- If you want your site to perform well, you must nix your low-value pages.
The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering. In simple terms, when you search for something online, search engines sift through their index to find relevant pages. They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP. It’s a good idea to audit your campaigns when you launch them to make sure they’re set up for success. In addition, you may consider auditing your SEO on a quarterly basis.
